You need a marketing strategy that will produce results in the long term. While paid ads are a great short-term solution, SEO is a sustainable approach that will boost your visibility online and bring in new patients over time.
Website Design
Many dental practices rely on online marketing strategies to attract new patients. Some redesign their websites, some create content to engage their audience, and others invest in social media campaigns. However, those strategies will only be noticed with a well-planned search engine optimization strategy (SEO).
Dental SEO involves optimizing a website’s content and code to ensure it ranks highly in Google searches. This includes keyword research, competitor analysis, and content optimization. It also involves organizing site data to provide search engines with a clear understanding of the structure of your website. The best dental SEO company will optimize your website and track these metrics using industry-standard tools.
In addition to enhancing the user experience of your dental website, optimizing your site for search engines will increase its authority and credibility. Google prioritizes sites that it deems relevant, authoritative, and trustworthy. This means providing high-quality educational content, addressing new dental patients’ common questions, and highlighting your expertise.
Content Creation
Just like you wouldn’t open your dental practice without putting up a sign, your digital marketing strategy should make it easy for patients to find you. Unlike paid advertising, dental SEO helps potential customers who want your services find you organically through search engines. With Google holding over 86% of the search engine market, this is one of the most important elements of your dental website to focus on.
Whether looking for an emergency or family dentist, most people go to Google when searching for a new provider. SEO strategies can help your dental website rank higher in search results by improving its content, user experience, and technical infrastructure.
Your website should contain keywords relevant to your business and its target audience. Conducting keyword research is an important step in this process and can be used to enhance the content on your website and your Google Business Profile. Your website should also contain backlinks to other resources online that provide quality information and value to users. This can be done through content marketing, such as blogs, which provide an extra ranking boost and help educate your patients on their oral health.
Social Media Marketing
When looking for dentists, they generally do two things: ask a friend for a recommendation or head straight to Google. Using dental SEO services ensures that your practice is the one they find rather than your competitors.
Standard SEO involves researching keywords, optimizing a website’s front and back end, and managing online reputation. Local SEO takes all of these services and adds to them by ensuring that your practice is listed on local search engine directories (such as Google Business Profile) and that those listings are optimized for search.
Blogging is also a crucial component of any dental marketing strategy. A quality blog will increase the number of organic visitors to your site and improve your search engine ranking. A professional digital marketing agency will have the resources and know-how to create compelling content that attracts links from other sites. These are called “backlinks” and are a key metric used by Google to determine your website’s rank.
When a patient is searching for a new dentist, the first thing they do is hit up Google. A dental practice that ranks high on Google can expect many phone calls from new patients eager to schedule appointments. One way to help boost your rank is by displaying high-quality customer reviews on your Google Business Profile. This can be accomplished by encouraging your office staff to mention positive feedback to patients when saying goodbye and even setting up tablets in the lobby that allow patients to submit reviews easily.
Link Building
The nuances of dental link building can be complex and confusing, but it can significantly impact your online visibility when done correctly. Essentially, backlinks (also known as inbound links) are digital highways that connect websites and pages. When a website is linked to other relevant sites, search engines consider it a vote of confidence and prioritize it in their results pages.
The number and quality of your backlinks determine how highly you rank in search engine results pages (SERPs). High-quality backlinks are essential for the success of any dental practice, as they signal to search engines that your content is valuable and authoritative. They also position you as a leader in the dental industry and foster trust among potential patients.
Various methods for acquiring quality backlinks include guest blogging, directory submissions, and social media marketing campaigns. Additionally, participating in local events or charity work effectively builds your professional network and generates exposure for your dental practice. A well-crafted link-building strategy can make all the difference in boosting your SEO results and landing new patients.
