The Seller Shipping Fee Discount is a promotional feature that allows sellers to offer free shipping to customers for their seller-fulfilled inventory. With this feature, sellers can choose to bear all shipping costs, effectively providing free shipping to buyers.
This discount is set up by the seller in the Seller Center and only applies to products that are shipped through the seller’s own fulfillment process. It does not apply to inventory that is fulfilled by TikTok.
It’s important to note that the Seller Shipping Fee Discount is entirely at the seller’s discretion and can be adjusted or removed at any time through the Seller Center settings.
How to create Seller Shipping Fee Discount
Entrance
- Seller Center->Marketing-> Promotions-> Shipping fee discount -> Create
Basic Information
- Promotion Name
- Period
- Indefinite
- Specific period
Pro Tip:
- Set your period to indefinite and be more competitive all year round, or a specific duration to create a sense of urgency
- Shipping Area
- All areas
- Specific areas
- Discount settings
- Shipping Fee Discount Type
- Free shipping
- Partial discount
Warning:
- Make sure your subsidised shipping fee does not cost more than your order value. This will result in a negative balance
- Promotion Criteria
- None
- Minimum spend
- Minimum quantity of items
Pro Tip:
- Set your minimum spend slightly higher than your average order value. Get your buyers to spend more!
- The minimum threshold only applies to “entire shop”
Select Products
- Entire Shop
- Specific Products
Pro Tip:
- When “Specific product is chosen”, minimum threshold is not supported
Submit
How to view, edit and terminate seller shipping fee discount
Entrance
- Seller Center -> Promotions -> Sales Promotions-> Shipping fee discount -> My Promotions
Check, Edit or Terminate the Promotion
- Edit
- Deactivate
- Duplicate
Tips: Actions that can be performed in each status
How consumers participate in seller shipping fee discount
Place an order in PDP
Enter the product details page through the showcase, short video, live broadcast room and other channels;
More visibility! Buyers can see the free shipping logo
Place an order in LIVE
Place an order directly in the live broadcast room;
More visibility! Buyers can see the free shipping logo
FAQ
- Why doesn’t my product discount show a strikethrough after I set it up?
To maintain customer trust in our platform, strikethrough pricing may not be displayed on your product listings under certain circumstances:
- Newly Added Products: For newly added products without any sales history, there won’t be any strike-through pricing displayed initially.
- Step 1: Sellers must generate at least one consumer sale.
- Step 2: Once an order has been made for at least 24 hours, the listing price should reflect the true retail value of the item to enable the strike-through display.
- Existing Products: For products with a sales history, strike-through pricing may not be shown to customers if the seller sets a listing price that does not align with the historical price paid for that item. Sellers are advised to review and adjust their listing prices to ensure they reflect the true retail value of the item.
